The Story Behind Dress Codes
From Data to Fashion
Caroline's journey began in the world of data analytics, where she discovered her passion for turning complex insights into actionable strategies. Working with Fortune 500 companies and major financial institutions, she mastered the art of optimization and performance-driven decision making.
But Caroline saw an opportunity that others missed – the intersection of data intelligence and personal style. Why should choosing the perfect outfit for a night out be guesswork when data could make it effortless?
The "Aha!" Moment
Combining her expertise in campaign strategy with her love for fashion, Caroline envisioned an app that would revolutionize how people dress for nightlife – using real venue data to provide personalized outfit recommendations.